logo
  • still life
    • a damp cloth, an oyster, a single mirror
    • a spectacle and nothing strange
    • some increase means a calamity
    • little dramas, lit obliquely
  • iIh / seafaring women
    • a further sea
    • seafaring women
  • museological
    • fritz
    • all the presidents’ men
    • all the presidents’ men book
    • how watson learned the trick
  • non-franchise
    • donuts of long beach
    • the weight of non-franchise meat
  • contact
  • about
    • bio
logo
  • still life
    • a damp cloth, an oyster, a single mirror
    • a spectacle and nothing strange
    • some increase means a calamity
    • little dramas, lit obliquely
  • iIh / seafaring women
    • a further sea
    • seafaring women
  • museological
    • fritz
    • all the presidents’ men
    • all the presidents’ men book
    • how watson learned the trick
  • non-franchise
    • donuts of long beach
    • the weight of non-franchise meat
  • contact
  • about
    • bio
Date May 5, 2021
Author Rebecca Sittler
Categories Uncategorized

The Weight of Non-Franchise Meat

I noticed that despite independent management, Long Beach donut shops often attempted to reflect the predictability and price competition present in franchise organizations. “The Weight of Non-Franchise Meat” is a series of color photographs documenting an imaginary “burger war” between these independent restaurants that exist in the shadows of larger, franchise establishments. The project is in homage to Robert Cumming’s 1971 artist book, “The Weight of Franchise Meat,” in which Cumming traveled from franchise to franchise, ordering hamburgers, teasing the meat from its wrappings, weighing it on a postage scale, and documenting the results. I used a view camera and color film in order to re-enchant these objects and their environments with aesthetic potential.

2008, prints are 11×14″ installed in a grid or line, pinned to the wall with white map pins

Prev Post
How Watson Learned the Trick
Next Post
Donuts of Long Beach
    ©2021 Rebecca Sittler Schrock